From Johannesburg to George, Attacq’s precincts light up with hope, compassion, and community spirit in support of Cancer Awareness Month.
South Africa, 27 October 2025 – This October, Attacq and its flagship precincts across South Africa joined forces to Paint the City Pink in recognition of Cancer Awareness Month. Through a series of meaningful initiatives at Waterfall City, Mall of Africa, Waterfall Corner, Lynnwood Bridge Retail, Eikestad Mall, Garden Route Mall and MooiRivier Mall, Attacq aimed to inspire awareness, raising funds and bring communities together to stand in solidarity with those affected by cancer.
More than 1,000 trees across Attacq’s precincts were wrapped in pink — including 626 at Waterfall City, 161 at MooiRivier Mall, 100 at Waterfall Corner, 82 at Garden Route Mall, and 50 at Lynnwood Bridge Retail. Each pink tree stood as a symbol of hope, courage, and collective strength in the fight against cancer. Each activation embodied Attacq’s commitment to building connected communities and creating spaces that make a tangible impact – uniting beauty, endurance, creativity and care in the fight against cancer.
In partnership with Estée Lauder and Living with Cancer SA, Waterfall City and Mall of Africa were illuminated in pink throughout October – a powerful visual expression of unity, awareness, and resilience. Under the Paint the City Pink banner, the initiative transformed Attacq’s precincts into beacons of solidarity, with spaces like Mall of Africa’s Forest Walk hosting Share the Love, a ribbon activation inviting visitors to pen messages of encouragement for cancer warriors across South Africa in partnership with Living with Cancer SA and CANSA.
Each message stood as a symbol of care, hope, and support in the face of one of the world’s most persistent health challenges. Visitors also joined a social media challenge, sharing photos of their support for Breast Cancer Awareness using
Time To End Breast Cancer, amplifying awareness and inspiring others to stand together in the fight against cancer.
At Waterfall Corner, SkinPhD transformed beauty into a force for good. Throughout October, R20 from every new set of nails was donated to PinkDrive, supporting life-saving breast health screenings. Shoppers also had the opportunity to purchase pink or blue hair extensions for R100, with R60 of each sale going directly to the organisation. “Cancer awareness is about dignity and community,” said a representative from SkinPhD. “Every person who participates is contributing to early detection and, ultimately, saving lives.”
In Pretoria, Lynnwood Bridge Retail hosted TEAM T24 – endurance athletes Tienie and Roche, from the Eastern Cape– for a 24-hour rowing challenge held from 9 to 10 October in support of non-profit company, PinkDrive. Having witnessed the impact of cancer in their own lives, the duo set out to raise funds and awareness for mobile mammography services and breast health education. “This challenge is about endurance, but more importantly, it was about impact,” they said. “We rowed for our mothers, sisters and friends – and for a future where early detection saves more lives.” Throughout the challenge, visitors to Lynnwood Bridge Retail showed their support, cheering on TEAM T24 and donating towards the cause through on-site contribution points and direct support for PinkDrive.
From 16 to 18 October, Eikestad Mall and Attacq partnered with Living with Cancer to create a symbolic and interactive display of unity. Visitors were invited to write personal messages of encouragement on ping-pong balls and drop them into a ribbon-shaped structure forming a Symbol of Hope. They also placed colourful ribbons on a Ribbon Wall, each representing love, remembrance, or support for those affected by cancer. Visitors could scan QR codes at the activation to register as survivors, warriors, or supporters — connecting them to Living with Cancer’s network of resources and counselling services.
At Garden Route Mall in George, the centre partnered with Bethesda Medical & Relief for a Cancer Awareness Outreach on Wednesday, 8 October. The mall donated R6,000 to Pink Trees for Pauline, a national initiative that wraps trees in pink fabric to raise awareness and funds for cancer support. Visitors also accessed free health checks, including blood pressure and glucose testing, while engaging with healthcare professionals at the Charity Court — fostering awareness and care through meaningful connection.
Further north, MooiRivier Mall in Potchefstroom recently hosted Cupcakes of Hope, where the community came together to bake and sell 3,787 cupcakes in a single day, raising R56,000 in vital funds for children with cancer. The mall also participated in the Pink Trees for Pauline campaign – a heartfelt tribute to families affected by cancer and a reminder of the strength that comes from unity and compassion.
“At Attacq, we see our precincts as more than places to shop or visit. They are spaces where people come together to support one another,” said Janine Palm, Social Executive at Attacq. “Through Paint the City Pink, we’ve witnessed how small acts of kindness and community spirit can create a powerful ripple effect, raising awareness, inspiring hope, and reminding us that early detection saves lives.”